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Digital Ad Spend Stabilizes in 2025.
Despite a 12.3% drop in overall advertising spend from RM12 billion in 2023 to RM10.9 billion in 2024, digital advertising continues to dominate the Malaysian market. In 2025, digital channels are expected to maintain their stronghold, accounting for over 74% of total ad investment. This trend reflects the continued confidence businesses have in online platforms for their reach, cost-effectiveness, and measurable returns. Companies are increasingly shifting budgets from traditional advertising to performance-driven digital campaigns.
Digital Ad Spend Stabilizes in 2025.
Despite a 12.3% drop in overall advertising spend from RM12 billion in 2023 to RM10.9 billion in 2024, digital advertising continues to dominate the Malaysian market. In 2025, digital channels are expected to maintain their stronghold, accounting for over 74% of total ad investment. This trend reflects the continued confidence businesses have in online platforms for their reach, cost-effectiveness, and measurable returns. Companies are increasingly shifting budgets from traditional advertising to performance-driven digital campaigns.
