News
Seize the digital spotlight and boost your business with Imats.
NEWS
Latest Digital Marketing Insights & Updates.
Stay informed with the latest news, trends, and insights in the digital marketing world. From new platform updates to major industry shifts, IMATS keeps you up-to-date with everything that matters.
TikTok Advertising Gains Ground Among Malaysian Brands.
TikTok has rapidly emerged as a preferred platform for advertisers in Malaysia. With users spending an average of 90 minutes daily on the app, brands are seeing unprecedented opportunities to engage younger, trend-savvy audiences. Regions like Kelantan and Terengganu are experiencing strong TikTok adoption, leading to increased localized ad campaigns. Malaysian businesses across various sectors are now incorporating TikTok into their core social media strategies to boost visibility, brand awareness, and conversions.
Digital Ad Spend Stabilizes in 2025.
Despite a 12.3% drop in overall advertising spend from RM12 billion in 2023 to RM10.9 billion in 2024, digital advertising continues to dominate the Malaysian market. In 2025, digital channels are expected to maintain their stronghold, accounting for over 74% of total ad investment. This trend reflects the continued confidence businesses have in online platforms for their reach, cost-effectiveness, and measurable returns. Companies are increasingly shifting budgets from traditional advertising to performance-driven digital campaigns.
Tourism Malaysia Partners with Petal Ads for China Outreach.
Tourism Malaysia has formed a strategic partnership with Petal Ads, a platform under Huawei, to promote the country as a travel destination for Chinese tourists. The collaboration focuses on leveraging digital marketing strategies, localized messaging, and data-driven targeting to enhance Malaysia’s visibility among Chinese travelers. This initiative is part of a broader digital transformation in the tourism sector, aimed at rebuilding and expanding international tourism using innovative ad technologies and cross-border campaigns.
